The Friends of Norwich in Bloom are sowing the seeds for their 2013 campaign launch – by encouraging families to enter an 'incredible edibles' competition.

The city's annual drive for horticultural and environmental excellence will be formally launched next Saturday, April 13, at the Forum.

Activities on the fay will include making 'bee homes', a display of herbs, and the Incredible Edibles competition – which aims to inspire children and adults to make their own creations out of vegetables between 10 and 1pm.

The competition will be judged at 1.15pm by the Lord Mayor of Norwich, Ralph Gayton, who will also be launching the 2013 Norwich in Bloom campaign.

Competition organiser Julie Brociek-Coulton said: 'We are hoping to attract families to our incredible edibles activity. I am sure this will be a huge success. The competition is on our schools competition form, inviting pupils and mums and dads to bring along an incredible edible creation they have produced.

'But it's not just for schools. Anyone can take part and I am sure you will have great fun making the edible creations whether they are people, animals, dinosaurs or whatever you can imagine.'

The vegetables have been donated by supermarket giants Asda and Tesco, although the competition organisers are still seeking help from other companies.

Sue Harvey, the newest member of the Friends of Norwich in Bloom, dressed in a carrot costume at Mousehold Garden Centre yesterday to help promoter the event.

The stored has sponsored the 'bee homes' activity for children, while the launch day will also include a display of herbs from Grow Your Own specialist Kerry Annison, who will advise visitors how to grow them and use them in their cooking.