Life Matters gets access behind the scenes at the Norwich Fashion Week Independent Retailer's Show. Photos by Antony Kelly.

On the catwalk the models enthralled us with fabulous outfits from the new collections available from the independent shops in Norwich, but behind the scenes the team of independent retailers, designers, makeup artists from MAC in Jarrolds, hair stylists from The Gallery Haircutters, the Norwich Fashion Week models and the team from Vanilla that helped Vanilla stylist Louise Lace put together the show, were working hard to make the launch of the second Norwich Fashion Week go with a bang.

Photographer Antony Kelly documents what went on behind the scenes.

To see the pictures from behind the scenes at the launch show click on the photo gallery link at the top right of this page.