Volunteers from three charities raised hundreds of pounds at a Thorpe St Andrew supermarket.
Beat, British Red Cross and East Anglia's Children's Hospices were represented over the course of the charity collecting weekend at Sainsbury's in Pound Lane.
Thanks to the generosity of customers, more than £400 was raised.
Beat, which supports people suffering from eating disorders, also had a stand at the supermarket, raising awareness of the issue. The Norwich-based charity is the store's annual partner and together they have raised more than £1,000 since August.
Jason Symonds, store manager, said: 'We would like to thank our customers for helping to raise hundreds of pounds for these charities. We really enjoyed welcoming all of the volunteers and we hope our support will make a real difference to each of the charities.'
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