Giving tree launched at the Mall

Shoppers in Norwich are being asked to spare a thought for those in need this Christmas and donate a gift to a child.

The Giving Tree Appeal which invites people to purchase an extra present for a child this Christmas was launched at the Mall Norwich today.

Two local charities The Umbrella Housing Association, which provides accommodation for single parent families in difficult situations and Leeway Women's aid, a specialist domestic abuse charity which supports adults, children and young people, will receive the donated Christmas gifts.

Marketing manager at The Mall Norwich, Victoria Merrison, said: 'In the lead-up to Christmas it is easy to forget about those less fortunate than ourselves, which is why we are delighted to be able to contribute to such worthwhile causes with this year's Giving Appeal.

'If every shopper purchased a child friendly gift in amongst their Christmas shop, it would really help us to put a smile on the faces of local children, who might not otherwise receive a gift on Christmas morning.

'Every gift donated will go to a child in Norwich and we know from experience it makes a huge difference to the children and their families at what can be a stressful as well as a festive time of year.'

Anyone looking to donate should take unwrapped gifts to the Ask Me point on level two at the mall.

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Are you doing something for charity this Christmas? Contact reporter Lucy Wright on 01603 772495 or email