Turkish restaurant credits Eat Out to Help Out for success as it celebrates first year
- Credit: Archant
A Turkish restaurant which only opened a year ago has said extending the Eat Out to Help Out offer for two months to entice more customers has helped it weather the second lockdown.
Gem of Norwich opened in Thorpe Road, in the former Prezzo site, in November 2019 and serves a range of hot and cold mezzes, such as falafel and hummus, and grills, including chicken and lamb shish.
It is owned by Cemal Alby, 53, who is originally from the Kurdish region in Turkey, where he worked in catering while studying as a teacher, and he came to England as a refugee 30 years ago.
After working in fashion production for five years, he decided to follow his passion and launched the first Gem Restaurant in Islington in 1999 and before Norwich he also opened branches in Loughton in Essex and Maidstone in Kent.
Business was booming at Gem of Norwich before the first lockdown and the Saturday before it was fully booked, but trade stopped overnight when the restrictions were introduced and Mr Alby decided not to offer takeaways.
It is now closed again due to the second lockdown, but the team are feeling positive after recent success - including reaching the top spot on Tripadvisor for Norwich restaurants, which they celebrated with a bottle of champagne.
Mr Alby said: “When we reopened in the summer I wasn’t very hopeful and waited three weeks later than everyone else, but the response straight away was amazing and the Eat Out to Help Out Scheme really helped.
“Then we thought, let’s introduce ourselves to more people so we did the discount for two more months.
- 1 'Barcelona-style' redevelopment of Next store mooted
- 2 5 affordable homes for first-time buyers currently for sale in Norwich
- 3 House swap sees woman move into home infested with fleas
- 4 Sweet Briar Road 'still on track' to reopen by end of May
- 5 Rumours Sweet Briar Road will close again QUASHED by council
- 6 M&S to close 32 stores as part of move away from town centres
- 7 Is this fish and chip-themed afternoon tea the perfect Jubilee treat?
- 8 9 of the best Chinese restaurants with delivery in Norwich
- 9 Tributes to 'wonderful' school head who loved to see children learn
- 10 Hunt to track vandals who broke into jet after cutting wire fence
“This lockdown we have enough people that know us in Norwich to carry on doing takeaways and I’m feeling very positive.”
Speaking about the reason for their popularity, Mr Alby added: “I think a lot of things, especially having the right team, price and food.
“Thank you to all the customers that have supported us and I also want to thank my team as we wouldn’t be there if it wasn’t for them.”