Film-makers from across Norwich and Norfolk are being challenged to create a music video from scratch in 50 hours.

The University of East Anglia (UEA) will give teams a song and in return they will plan, film and edit their production during Norwich Sound and Vision (NSV).

The three-day festival returns for its third year between October 11 and 13, with the video challenge starting at noon on Thursday and finishing around 2pm on Saturday.

Keith Johnston, UEA senior lecturer in film and television, said: 'We've noticed other festivals have done this in the past so we thought we would try our own challenge.

'It's proved popular but we would like more people to get involved, promoting what Norwich and Norfolk-based film-makers can do against the clock.'

Mr Johnston said the challenge was just one part of the UEA's programme for NSV.

He said: 'We are by no means the only group helping with the vision side of things but we've been asked to put together a lot of events for this year's festival.

'We have a film and video festival, which will run for the three days which will feature work of local film-makers which has been made in Norwich or Norfolk or is about Norwich and Norfolk.

'We are also contributing four panels to the conference - how to produce music videos, how to work and survive in local music and television production.

'On Friday night we will have the 'Sound of Silence', which is a series of short films, a couple provided by the East Anglian Sound Archive, which will have live performance on the night from local bands.'

NSV will also feature more than 100 bands in Norwich and the first-ever John Peel Festival of New Music.

Entries to the UEA's Sounds Like Norfolk video festival can be made by email to s.godfrey@uea.ac.uk before Friday, September 28.

The Norwich Evening News is also on the lookout for reviewers for NSV. If you're visiting the festival and would like to take part, email richard.wheeler@archant.co.uk