Tributes have continued to flood in for a former Norwich City Football Club fanzine editor following his death in Norwich.

Jonathan Day, 37, known as Jon, used to edit the Y'army fanzine and was found at his home in Norwich on Monday.

Mr Day, a former Aviva press officer, was an avid Norwich City fan who wrote a column for the Evening News's sister paper, the EDP.

His sister, Joanna, has led tributes on behalf of her family which she said was 'so proud' of her brother who lived off Oak Street and worked for Swinton Insurance in Rosary Road.

She said her family would like to express their gratitude to tributes and 'words that have been said about Jonathan' from which they had found 'a lot of comfort'

David Greenwood, 37, of Grove Road, who co-edited Y'army, said: 'Jon and I were close friends for 14 years and I was always struck by his ability to endear himself to more or less everyone he met. Jon had the gift of the gab, an infectious sense of humour and a generous and loyal personality.'

Mr Day was a regular at the Ketts Tavern pub, in Norwich, which is run by Kevin Hopkins and his wife, Dawn, who also run the Rose pub in Queens Road.

Mrs Hopkins, 42, said: 'He was an awesome person, just so lovely and fun. He was very engaging. He had been a very passionate Norwich City fan as long as we knew him. He was passionate about a lot of things and that made him such a nice person to know.'

Erik Nelson, a spokesman for Aviva, said: 'We are shocked and saddened by the news of Jon's death. He worked at Aviva in different roles for a number of years, and will be particularly remembered for his love of football and the Canaries. Our thoughts are with his family and friends at this time.'

Nicola Howe, from Swinton, said: 'Jon had been temping with us for the last few months. I interviewed Jon and instantly took a liking to him. He fitted in with his team and the department very, very quickly.

'We are saddened by the news that Jon has passed away and would like to pass on our sincere condolences to his family.

'Jon was an absolute pleasure to be around within the office and a fantastic worker. He will be deeply missed.'

An inquest was opened in Norwich yesterday into his death. It was adjourned to a date to be fixed.

A funeral service is to be held at Bunwell church on Wednesday, April 18 at 2pm. All who knew Jonathan are welcome. For more details contact RJ Bartram and Son Funeral Services at Wymondham.

More tributes to Jonathan Day

Michaela Roberts said: 'Would like to pay our respects to Jon from all of us at The Kings Arms hall road which he popped into quite often (as his local The Rose is Just round the corner)

'Over the years he has played poker with us he was one to watch ! and we will all miss him greatly and our condolences go out to all his family and friends. RIP Jon. Love Michaela and Rik Roberts Kings Arms.'

Adam Yaxley said: 'Six months ago, a great man explained to me and my girlfriend Amy in a way that only he can, that we have to write a blog whilst we travel. This man is a media god of Norfolk, I knew him first before I really met him getting to know his personality through his Norwich city fanzine. In time Jon would go on to make regular appearances writing columns for the EDP and who could forget his appearance on Radio Norfolk, the man even appeared on GMTV.

'I met Jon in and around Norwich Union and by his own admission I was seen as a tad annoying 'Always asking about Norwich' he would say. But luckily we were able to see through my faults when I met him, Geoff and Debs out In Australia. There is a blog of this trip if interested please follow the link: http://agentsontour.blogspot.com/2006_11_01_archive.html

'The chapter called 'Too much to bear' is the moment that I realized that he was the kind of man that when you're in a conversation with Jon Day you are transfixed. The rest of the world is pale in significance. The man oozes intelligence in fact as a write this I don't think I know any one more articulate than him. We had a fantastic time getting to know each other and thankfully for me he saw I had a bit more depth then what he first suspected.

'From this moment we would remain good friends. We had some amazing times such as a trip to Sheringham or Thetford to watch Norwich FC or going to watch a local gig. One thing we loved doing was going to get a bacon roll and a cuppa tea on Norwich Market where we were best placed to take in our beloved Norwich. There are so many more stories that I remember fondly but the times I will treasure the most is sitting at his home and listen to Jon's views and opinions on everything. He was so engaging I always felt so lucky that I was there being entertained by Jon. My favourite times with Jon is when we used to tell stories and put a song to it or just play a song and explain what that song means to us. Before I knew it, it was the early hours of the morning; they say time fly's when you're having fun. When I was with Jon it always did.

'Jon had a thirst for knowledge, you see most of us would read an article for example on Zimbabwe and we would say to ourselves that's sad and then move on. If you were Jon Day you would research more info, buy books and carry the problem on your shoulders. The man cared so much and would often explain how 'we need to do something about this world'

Jon would often describe me as one of 'life's good guys' receiving that statement from a man like Jon always fills me with Pride. In truth I worship the ground he walked on when I used to explain how inspirational he was he never understood.

Just being friends with Jon has made me a stronger person and a more worldly person. Jon's love of travel you could say helped inspire this trip reassuring me and Amy that we were going to 'smash it'

'I was meant to be meeting Jon in a few weeks on my return home from my travels we had a date in the middle of Norwich market to attend to. But this weekend just gone Jon Day passed away.

'And I know the fine city of Norwich has lost one of its finest. A word that Jon used often was impeccable, and he was. I know that he could have done his own tribute much better than I ever could and he would have made you all laugh. I am going to miss Jon Day so much I can't get my head around how much. I feel blessed to have had the privilege to be known as his friend.

'A story that makes me smile right now is thinking about when Jon explained to me how he helped some streets kids in India. How he was pushing a young girl on a swing and at that point in his life he said he felt peace.

'Well Jon, peace has found you. You now have your well deserved Peace. I will miss you always and you will never be forgotten

RIP Jon Day. Yax.'

Kevin Hopkins, from the Ketts Tavern, said Mr Day will be much missed by so many people and described him as one of the most 'special' people he had met who not only had the 'power of conversation' but was also had a passion and enthusiasm about him.

He said: 'I think most people would probably say the same thing about Jon. He was one of the most engaging people that I think I've met.'

Tim MacWilliam from Norwich-based Future Radio, said: 'He was my first ever guest on Future Radio on a temporary broadcast in 2005 when I presented the sports show, after this we worked together for a couple of years on the show including a memorable outside broadcast from a match day at Carrow Road. Jon was instantly likable and a walking NCFC encyclopedia. RIP Jon.'

Would you like to pay tribute to Mr Day? Email peter.walsh@archant.co.uk