Crowds have poured into Great Yarmouth to enjoy the thrills and spills of the annual Easter fair.

Rides have lit up the Market Place, Fuller's Hill and Brewery Plain car parks and families, youngsters and groups of friends enjoyed the adrenalin-fuelled attractions late into yesterday evening on the opening day.

A ceremonial key was handed over to members of the Showmen's Guild to officially mark the opening of the fair, which is in town until Sunday.

Last year more than 10,000 people attended the opening day and scores of people flooded into the town for yesterday's first day, which featured reduced rides.

Among the attractions are dodgems, a helter skelter and a crazy bulls rodeo ride.

The fair is open today until 11pm, from 11am to 11pm tomorrow and from 11am to 6pm on Sunday.