How can Norwich City stop the Premier League rot?
- Credit: Paul Chesterton/Focus Images Ltd
With five league defeats on the spin and a cup exit already this season, there is little escaping Norwich City's wretched form.
However, the Canaries cannot afford to dwell on defeats - or even entertain the idea that they are on a losing streak.
This is the assessment of David Holland, a lecturer in psychology at the University of East Anglia, who says the key to stopping the rot is "collective efficacy".
The boffin said it is the belief of sports psychologists that there is no such thing as a losing streak.
And that this is something City's players desperately need to remind themselves.
You may also want to watch:
He went on that the most important thing for Daniel Farke's men to do is focus on each other's positive traits using a theory known as collective efficacy, whereby they trust each other's strengths and believe in one another.
He said: "If a team believes in each other as a whole collective with good levels of communication they are far more likely to succeed.
- 1 'Eyesore' bus won't be removed despite neighbours' pleas
- 2 Chantry Place 'close to finalising deals' with four major brands
- 3 Tenant's despair as council fixes his windows by screwing them shut
- 4 Neighbours' terror as bleeding man found in garden after street fight
- 5 'Such a shame': Social media scammer targets Norwich pub
- 6 Huge Gothic home on edge of city cemetery is for sale for £1.2m
- 7 'Significant' amount of cash and electronics stolen from city home
- 8 Man killed after collision with double-decker bus on A146 named
- 9 One of Norwich's most photographed homes is up for sale
- 10 How Norwich are you? Take our quiz to find out
"One exercise that sports psychologists use for this is encouraging players to write down strengths of their teammates, put them in envelopes then open them up and read them out before games."
Dr Holland added: "The idea of a losing streak is something sports psychologists do not believe in, but they fit into good narratives so are often repeated by fans, which can be very damaging.
"Players have to think about the things they can control and their own strengths - only thinking about the next game.
"There is a naive take that if you are flipping a coin and have a run of heads then you're on a hot streak for example, because there is nothing predetermined about it.
"There's no fatalism about flipping a coin and it's the same with games of football."
He added that City's players cannot afford to dwell on previous results and instead take every individual game as it comes and believe in one another.
He said: "They need to remember they are in it together and be ready for every game."