Earlham Road, Norwich pub gets new name and makeover

Bosses at a Norwich pub which has traded under five different names in its short history are hoping the latest moniker will stick.

The Earlham Arms in Earlham Road has previously been known as the Schoolhouse, The Fountain, The Pickwick and Hoofers.

The new name has come with a refurbishment both inside and outside and a change of colour.

New manager Nathan Evans said the outside of the pub was now painted a new pale green, replacing the previous blue.

The previous pub was mainly geared toward students, but the new incarnation hopes to be more inclusive.

Mr Evans said: 'We have changed the inside of the pub to make it more welcoming and brought in a wide range of real ales, which we will be rotating.

'The outside was previously painted a bright, garish blue, which turned off a lot of people, but the new pub is a subtle, pale green. There are also a lot of warm reds inside now.'

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The pub is owned by businesswoman Amy Hancock, and Mr Evans said trade had started to pick up since its reopening.

As previously reported, when the pub was known as the Schoolhouse, neighbours complained about alleged loud noise and nuisance behaviour.

They also criticised 'rowdy' customers leaving and noise from vehicles arriving or leaving the pub.

In 2009 the pub was bought from Punch Taverns by Tony and Karen Parish who introduced a gastro pub-style menu.

The Evening News' Love Your Local Campaign aims to get people back into pubs struggling to beat the effects of tax hikes, the smoking ban, supermarkets selling cheap alcohol and rents and beer prices charged by major pub companies.

For more stories on the Evening News' Love Your Local campaign visit www.eveningnews24.co.uk/loveyourlocal.

Have you got a pubs story? Ring David Bale on 01603 772427 or email david.bale2@archant.co.uk.