Complaint over “lazy” name for Norwich flats

The Norwich Society has hit out at 'lazy' developers for failing to give a new housing project on the former Canaries football ground an appropriate name.

Scholars' Quarter is a block of houses and flats on the site of The Nest on Rosary Road.

The society has questioned why it was not named after the ground, where the club played from 1908 to 1935, and what relevance the name it was eventually given has.

The Nest saw a record crowd of 25,037 in February 1935 watch City lose one-nil to Sheffield Wednesday in the fifth round of the FA Cup.

Soon afterwards the FA wrote to the club and expressed concerns over the facility's ability to handle large numbers of fans and the club began searching for a new site.

Vicky Manthorpe of the Norwich Society said that it may seem like a petty issue, but that it was important to remember the city's rich heritage.

'It's a question of local history. In this city there's quite a long tradition of finding local connections when new buildings and new streets come up,' she said.

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'It's rather sad really that they couldn't be bothered. You've got this interesting site, it's got a very long local history, and could they not have tried a little harder?

'It seems amazingly lazy, it doesn't seem terribly community-minded.'

She said that the name did not have any link to the area, as it is far from the university and the cathedral.

'They could be anywhere, and that's what we don't like, because Norwich isn't just anywhere,' she added.

Jill Bryce, of Hopkins Homes, said that the history of the site had not been ignored and was mentioned in the brochure for the development.

'It was the club's adoption of 'The Canaries' nickname that lead to the ground becoming 'The Nest' and although this name was considered for the new development it was felt that Scholars' Quarter reflected the historical wealth of the city as a whole,' she said.

The name has no specific meaning, but refers to the 'rich history of academia' in the city.

The company would consider contacting the Norwich Society for name ideas in the future, she added.

Do you know of a piece of Norwich heritage in danger? Call reporter Matthew Sparkes on 01603 772439 or email