Ian ClarkeRoyal Norfolk Show organisers have issued a 'come and try it' message to thousands of local people who have never visited the two-day annual spectacular.Ian Clarke

Royal Norfolk Show organisers have issued a 'come and try it' message to thousands of local people who have never visited the two-day annual spectacular.

Last year more than 97,000 visitors packed into the Showground at Costessey, near Norwich, for the biggest two-day agricultural show in the country.

And with a fine weather forecast for both show days tomorrow and Thursday, hopes are high for similar numbers this year,

But despite it being a firm fixture on the Norfolk social calendar, there are still many local people who have never been.

Last year during the show, staff went across the county asking why residents were not at the event.

Show manager Sarah de Chair said: 'We want to get the message out for people to come and try us. We have 10 hours of entertainment each day and we want people to know it is not just a few cows in a field being given a rosette.'

The Evening News has a new approach this year in our marquee and rather than having tea and cake, we are showcasing different zones with aspects of our business including sport, our archives, our range of services and also our new technology.

We are also having a number of high-profile stage interviews including Norwich MPs Chloe Smith and Simon Wright and former Norwich City goalkeeper and manager Bryan Gunn.

Meanwhile, a world record holder will be at the show to share his skills with youngsters.

Norwich City Football in the Community (FITC), in conjunction with Aviva, will be playing host to Dan Magness, the 'Keepy Uppy' world record holder for the longest time continuously controlling a football.

At 11.30am tomorrow show-goers will also be able to see him attempt to break his own record for the most consecutive football touches using just his shoulders. He set his current record of 340 touches on Blue Peter earlier this month.

Mr Magness, who also holds three other football records, will be at the FITC stand from 11am-5pm on both show days passing on his knowledge.

Also at the show, FITC will be putting on a series of interactive sports based activities for children.

See our special pull-out supplement today for all you need to know about the show.

Special Evening News goody bags will be on sale at the Royal Norfolk Show costing just �2. They will include a copy of the paper, a show guide, voucher for half a pint of real ale, fresh fruit, yoghurt raisins, a packet of fruit, sweets, a bottle of water and a bag of Kettle crisps.

Our website - www.eveningnews24.co.uk - will be updated throughout the show with information, reports, pictures and videos.

We will have special reports and pictures from the show all week.