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Cheers - pub sells out of Norwich City beer

PUBLISHED: 07:00 30 March 2010 | UPDATED: 09:14 02 July 2010

Chris Higgins.

Chris Higgins.

Peter Walsh

Regulars at a Norwich pub will not just be able to raise a glass to Norwich City's success over the coming weeks - but they will be able to taste it too.

Regulars at a Norwich pub will not just be able to raise a glass to Norwich City's success over the coming weeks - but they will be able to taste it too.

The Canaries' extended their lead at the top of League One to 11 points following the 1-0 win over second-place Leeds United at Carrow Road on Saturday.

The day before landlord and City fan Chris Higgins was having a new beer, Going Up, installed at the pumps at the Trafford pub on Grove Road, Norwich.

The pub also laid on food on Saturday, tailored for the visit of Leeds, a bangers and mash filled pudding which was called Yorkshire Pudding Stuffed.

Fortunately for City fans the decision to bring in the beer - with nine games left to play before Saturday - did not tempt fate and Chris Martin's 89th minute winner gave everyone the chance to enjoy the sweet taste of success without even the slightest hint of a bitter aftertaste.

In fact the beer proved so popular over the weekend that fans drunk the pub dry of the special Woodforde's beer with more than 27 gallons of the stuff being consumed.

Mr Higgins said he is ordering in more of the beer in time for City's next match, away to Tranmere on Friday, which is being shown live on Sky TV.

He said: “I've just ordered some more so it will be back on Friday. I will get a bit more in this time to make sure we don't run out.”

Mr Higgins said the beer, a light, straw-coloured, easy-drinking ale, had certain things in common with the current Norwich City team.

He said: “It's got plenty of character and has got all the characteristics of a quality beer which belongs in a higher league.”

Mr Higgins, who was at the game on Saturday, said he chose the beer and the food as he “wanted to do something to promote the promotion push” and hoped to arrange more special events as the season draws to a close.

He said: “We just had a bit of fun with it really. We will have the beer back on Friday and will need to think of some suitable food. We're just trying to work out what stage and what game we're likely to clinch promotion - that will be a party. We will probably have draught champagne in.”

The special beer the Trafford has introduced to coincide with Norwich City's push for promotion fits in with the Evening News's Love Your Local campaign which encourages people to support their local pub.

For more stories from the campaign log onto www.eveningnews24.co.uk

Have you got a story for the campaign? Call reporter Peter Walsh or email peter.walsh@archant.co.uk

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