Behavioural economics is subject of business masterclass in Norwich

Richard Ross, founder of financial advisers Chadwicks, at the Enterprise centre at the UEA. Picture:

Richard Ross, founder of financial advisers Chadwicks, at the Enterprise centre at the UEA. Picture: Nick Butcher - Credit: Nick Butcher

Step into the emerging science of behavioural economics with a masterclass from a Norwich wealth management firm.

The discipline, which helps understanding of decision-making, is enabling companies to develop more profitable models and regulators more effective controls.

The seminar on January 24, hosted by Chadwicks at the UEA's Enterprise Centre, will look at theories underpinning the science, consider some common decision errors, and help delegates to develop a 'nudge' toolkit.

Two masterclasses are taking place on the day, at 8.15am and 12.15pm. The sessions last two hours with questions, and refreshments will be available.

There is no charge, but Future50 firm Chadwicks is encouraging donations to Ormiston Families MPower project.

Visit www.chadwicks.co.uk/masterclasses/behavioural-insights to find out more and sign up.

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