Celebrity chef and television personality James Martin is to meet customers at the new Sainsbury's store in King's Lynn later this week.
The Saturday Kitchen presenter will be signing his range of culinary products at the superstore on the Hardwick Industrial Estate from 1pm on Thursday.
Shoppers are invited to take along their cameras for a photo opportunity and enter a competition to win goods signed by the chef.
The �40m Sainsbury's, which opened last month, is the only supermarket in the country he will be appearing at and the visit has been arranged as part of its the store's opening celebrations.
More than 400 jobs were created by the development and the store, off Scania Way, took eight months to build.
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