Buy of the day: winter coat

Iden Coat from Hobbs

As the weather turns a little cooler, thoughts turn to looking for the ultimate winter coat. Investing in a good quality coat that will see you through a few winters is the most economical way to buy a coat. It maybe cost a bit in the short term but in some cases the coat will last you a lifetime.

Life Matters loves this camel coat from Hobbs. For a start camel is big news this season and it's a classic trend, so it will never look dated. The fitted style is perfect for accentuating your shape and although double breasted jackets and coats are usually a no-no for bigger chests this coat has a soft V neck, which will flatter a big bust.

Iden coat, �349, Hobbs at John Lewis.