Love it or hate it, Marmite isn't just for toast - now it's a lip balm too.

Bored of strawberry lip balm? Banish dry lips with Vaseline - with a hint of Marmite.

The experts at Vaseline and flavour junkies at Marmite have joined forces to create this mouthwatering new flavour.

Claiming to guarantee healthy looking lips and protection from the elements, Vaseline Lip Therapy Marmite is also rich in B vitamins and 100pc vegetarian.

Here at Life Matters we're divided as to whether it's 'mmmmm' or 'ewwwww'.

Limited edition Vaseline Lip Therapy Marmite (RRP �1.99) is available today, April 1, at facebook.com/Vaseline.