Buy of the day: Rucksack

It was the bag of choice during the 90s and now the rucksack makes a return to fashion.

Has the satchel had its day? Geek Chic style is now embracing the rucksack as the bag of choice.

Over the past few months the Life Matters team have noticed that celebrities such as Rachel Bilson and Whitney Port have been wearing a rucksack to carry around all their bits and bobs.

Fashion designers such as Alexander Wang, Prada and Louis Vuitton have all embraced backpack style this summer and now the rucksack has come to the highstreet.


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Life Matters loves this black embroidered rucksack, �45 from Topshop.

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