Buy of the day: Jelly shoes

They are plastic and fantastic - fashion embraces the jelly shoe

They are fun, practical for wearing on the beach and in the sea and Fearne Cotton was recently spotted wearing a pair. Jelly shoes are back in the style charts.

Jelly shoes were popular in the 80s and after a small resurgence a few years ago they are back and this time they mean business.

From T-bar styles to flip flops to pumps the jelly shoe can instantly give your wardrobe a colour boost for summer. They are also extremely flat and so you will get more trend points.

Life Matters loves the School Play jelly shoes, �15 from Office in Chapelfield.