The Lanes are abuzz after a historic discovery has been uncovered in the heart of Norwich - and left on show for the public to enjoy.
Two Walter Little and Sons signs - one metal and one painted directly onto the woodwork - were uncovered on June 9 when workers stripped back the shop front of Elm in Lower Goat Lane.
And now the Museum of Norwich has revealed some of the details of the business, saying it gives a "glimpse of the past".
Walter Little arrived in Norwich in the 1890s and opened his tailors in Colegate.
He expanded to other units in Norwich as well as Diss, Watton and Wymondham.
Walter died aged 62 in 1934 and left his empire to sons Frank, Charles and Jack who ran the business until 1965, when national chains moving to Norwich forced the brand to close.
Bethan Holdridge, assistant curator of social history at Museum of Norwich, said that although signage like this is not rare it is still an important find.
"This is every day history," she said. "We often think of history as big churches but something as beautiful as the discovery of an old sign can lead you down pathways of discovery.
"I was delighted to come across it.
"There was quite a buzz on Twitter and it's uncovered a tie with the football club as well, which is lovely."
Walter and his sons loved Norwich City and did much to support the football club.
The company slogan, Lots are dressed by Little's, was written across the top of the River End at Carrow Road.
Bethan added: "Social history is a lovely way of getting people to relate to the past, because people can connect to the likes of clothes shopping.
"It holds lots of stories and is a part of our heritage."
Elm said it had hoped to keep the sign in its place but it had to be removed as the shop front was riddled with rot.
"It's nice if you can leave signs up but you have to assess the impact that would have on the sign.
"It being left in situ could mean that it would only last another 10 years, then there's no point.
"People do like to see history peaking through from time to time," Bethan said.
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