New Norwich City kit mirrors Lotus' latest supercar
- Credit: NCFC/Lotus
When Norwich City announced Lotus as its primary sponsor many said it was a match made in heaven.
However, it seems the two organisations might be more in sync than anyone imagined.
These two pictures show just how much in common the two Norfolk powerhouses have in common.
One shows Norwich City's new away strip, a sleek black number with trendy neon turquoise piping.
And the other shows the new Lotus Evija supercar - a sleek black number with trendy neon turquoise piping.
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While this could easily have been a carefully marketed collaboration between the Canaries and the club's main partner, it is actually a pure coincidence.
The change strip has already proven a huge hit with City fans, with all male adult replicas of the shirt completely sold out on the club's website.
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But the design, the first away kit launched by new supplier Joma, is not a homage to its four-wheeled lookalike.
And likewise, the bodywork of the car was not done to reflect the kit design.
Sources at the Hethel-based motoring company have confirmed that the similarities were purely a happy coincidence.
The colour scheme was applied to the car in the early Spring, months before the kit launched - and before the sponsorship deal was nailed down.
Instead, it was designed by Top Gear magazine as part of its 2021 awards edition, which saw the model named 'one to watch' by the publication.
And in describing its motivation, the magazine wrote: "The body panels are wrapped in a Tron-style livery of Top Gear’s own design."
Likewise, the club made no reference to the supercar in its statement describing the design when it was launched.
It is not, however, the first time Norwich City shirts have had striking resemblances to Lotus vehicles.
On these occasions though, it very much was intentional.
When Lotus first partnered up with the Canaries, for the 2003/04 season, kit manufacturer at the time Xara deliberately decked the club's away kit in British racing green - a homage to the classic Lotus racing colours.
And the following season the shirt had black stripes inspired by tyre tracks.
- Autumn Lewis: It's sleek, it's stylish - it's premier
Autumn Lewis, the Evening News' resident fashion guru, said the kit was entirely fitting of the new era.
She said: "It's sleek, it's stylish. it's premier league.
"Let's be honest, a team walking out in that kit clearly didn't come to mess around.
"Lotus is a supercar manufacturer. Manufacturing-wise they produce the best of the best and their design is no different.
"So to see these two high-profile Norwich brands coming to similar design choices - entirely by accident - is very interesting.
"It says to me that both brands are ready to level up and move on to a new era. Neither of these designs are like anything we've seen from them before, and it's quite a marked departure.
"If this is the new trajectory for both businesses I can't wait to see where they go next."