Children's bookshop in Norwich wins prestigious award

Leanne and Dan Fridd with their daughters Grace and Lily Hewitt who are helping to promote the store through BookTok 

Bookbugs and Dragon Tales has been named the East of England's Independent Bookshop of the Year at the British Book Awards 2022 - Credit: Neil Didsbury

As an UNESCO City of Literature, Norwich is known for its literary pedigree.

And it seems the city of stories has again proven its credentials after a bookshop won a regional award.

Bookbugs and Dragon Tales, in Timberhill, has been named the East of England's Independent Bookshop of the Year at the British Book Awards 2022.

Bookbugs and Dragon Tales in Timber Hill in Norwich, which has been freshly painted with new signage

Bookbugs and Dragon Tales in Timberhill. - Credit: Archant

The shop, which opened in 2019, was one of two winners to specialise in children's literature.

It impressed judges with its "amazing" hands-on activities and events for young book lovers.

The store was up against shops in Ipswich, Maldon, Huntingdon, and Margate in the annual competition which has been running since 1990. 

Tom Tivnan, managing editor of The Bookseller which runs the awards, said: “This was undoubtedly the most competitive year we have ever had for Independent Bookshop of the Year, and these shops should feel justly proud for claiming their regional crowns when their fellow indies have also been flourishing."