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Marketing Success = Audience +Product +Expertise

Norwich Aviva worker becomes face of global campaign

PUBLISHED: 13:20 05 October 2010

Emma Martin, the new face of Aviva, with a poster of herself on a bus shelter near Norwich station; Photo: Bill Smith

Emma Martin, the new face of Aviva, with a poster of herself on a bus shelter near Norwich station; Photo: Bill Smith

Archant © 2010

A Norwich woman has become one of the faces of a new £20m global advertising campaign as an insurance firm shows how its customers are at the heart of its business.

Aviva yesterday kick-started its new advertising campaign which sees landmark buildings across six cities around the world wrapped in portraits of Aviva customers, employees and partners.

As part of the initiative, the company has highlighted real life stories which demonstrate the company’s promise of individual recognition.

Up to 20 different members of staff, clients and partners have been featured in the pictures, including Emma Martin, who works as a customer services representative for Aviva’s retirement annuity department.

The 20-year-old, who lives in Norwich city centre, was selected for the campaign after she showed extraordinary dedication for one of her clients during the financial crisis, helping the pensioner to transfer his pension funds in full. Her picture will now be featured at a bus stop near Norwich train station and in Singapore.

Miss Martin, who has worked for Aviva for two years, said: “It’s really awesome and I feel valued as an employee and glad that customer service is being recognised.

“I pushed and pushed to get the best rate for the client and I think what meant most to him was that I contacted him and tried my best.”

The campaign began in London, Warsaw, Paris and Singapore with Delhi and Mumbai following a month later. Buildings such as the Sea Containers House in London and the CNIT building in Paris will be wrapped with the new images.

Aviva also launched a new Future Prosperity Panel, looking at the major global financial issues of tomorrow, and is offering people around the world the chance to have their picture projected onto one of the buildings in the six participating cities by uploading their photo online.

David Barral, chief operating officer at Aviva UK Life, said: “We’re bringing real customers to life to show how Aviva is not just about numbers but about real people. We are keen to demonstrate how we are acutely aware that it’s customers who drive our business.

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