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Heart FM to drop Norwich-based radio breakfast show

PUBLISHED: 13:08 26 February 2019 | UPDATED: 08:31 27 February 2019

Dave and Heidi from Heart FM's East Anglian breakfast show. Heart's parent company Global is planning to axe regional breakfast radio shows across the UK, putting jobs at risk. Picture: Heart.co.uk

Dave and Heidi from Heart FM's East Anglian breakfast show. Heart's parent company Global is planning to axe regional breakfast radio shows across the UK, putting jobs at risk. Picture: Heart.co.uk

Heart.co.uk

A Norwich-based radio breakfast show is set to disappear after 35 years on the airwaves.

Dave Taylor and Heidi Secker, who present the region's Heart Radio breakfast show, at the Royal Norfolk Show in 2016. Heart's parent company Global has announced it is dropping its regional breakfast radio shows to replace them with a single national broadcast. Picture: ARCHANTDave Taylor and Heidi Secker, who present the region's Heart Radio breakfast show, at the Royal Norfolk Show in 2016. Heart's parent company Global has announced it is dropping its regional breakfast radio shows to replace them with a single national broadcast. Picture: ARCHANT

Heart is planning to drop its East Anglian breakfast show, currently presented by Dave and Heidi, along with other regional programmes as part of a restructure by parent company Global which could put more than 100 jobs at risk across the UK.

The plan will see the Heart studios in Colegate close and its breakfast broadcast replaced by a single Heart breakfast show broadcast across England, Scotland and Wales.

The regular presenters of Broadland Radio in September 1984  before the launch of the station in October, Photo: Archant LibraryThe regular presenters of Broadland Radio in September 1984 before the launch of the station in October, Photo: Archant Library

It is not yet clear whether the commercial side of the business will remain at the Colegate premises.

Similar changes are planned at fellow Global stations Capital and Smooth.

The launch of Radio Broadland, 1 October 1984. Photo: Archant LibraryThe launch of Radio Broadland, 1 October 1984. Photo: Archant Library

As part of the shake-up, revealed by trade site Radio Today, Global’s Cambridge and Chelmsford sites are also set to close with a regional hub for the East of England to be retained in Milton Keynes.

Radio Today said all local and regional weekend programmes will also end and be replaced by national programmes.

The launch of Radio Broadland, 1 October 1984. Photo: Archant LibraryThe launch of Radio Broadland, 1 October 1984. Photo: Archant Library

Local news and travel information is expected to continue airing on a local licence level, but the news teams will be restructured along with engineering and marketing staff.

Radio Today estimated more than 100 jobs would be put at risk, but said some positions may be transferred to other sites.

Radio Broadland presenters Chrissie Jackson and Rob Chandler head to head in 2003.


 Picture: ARCHANTRadio Broadland presenters Chrissie Jackson and Rob Chandler head to head in 2003. Picture: ARCHANT

Global’s founder and executive president Ashley Tabor made the announcement on Tuesday to staff in London and via video link to its 24 regional outposts, 10 of which are set to close.

It is understood that meetings were held for staff in Norwich on Tuesday to discuss their futures.

(From left) Danny, Myleene and Noel from Popstars sing on Radio Broadland in Norwich. Picture: Liz Reynolds(From left) Danny, Myleene and Noel from Popstars sing on Radio Broadland in Norwich. Picture: Liz Reynolds

Heart in Norwich came about following the rebranding of local station Radio Broadland, formerly Broadland 102, which had been broadcasting since 1984 under various owners.

Liliane Osborne of Radio Broadland at the Royal Norfolk Show 2008. Picture: ARCHANTLiliane Osborne of Radio Broadland at the Royal Norfolk Show 2008. Picture: ARCHANT

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