H&M HOME has opened in Norwich following a refurbishment of the brand's store in Chantry Place.
The H&M HOME department opened on Thursday, September 2, in the former Game store on the lower ground level of the shopping centre.
It is part of the fully reopened H&M store which also includes a children's department.
The interior is among the first of its kind in its UK stores and aims to create a "modern and relevant shopping experience".
Founded in Sweden in 1947, H&M opened its first UK store in 1976. Now, the UK and Ireland portfolio contains more than 240 stores.
The opening comes after Hamleys, the world's oldest toy shop, revealed it would be opening a store in the shopping centre.
Other recent additions to Chantry Place include Deichmann and The Real Greek.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here