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Marketing Success = Audience +Product +Expertise

College pals’ clothing range to be sold in JD Sports

PUBLISHED: 07:00 06 October 2010

Tinchy Strider with Archie Lamb (left) and Jack Foster. Photo: Andy Darnell

Tinchy Strider with Archie Lamb (left) and Jack Foster. Photo: Andy Darnell

Archant © 2009

Former college pals Archie Lamb and Jack Foster have already secured a string of top 10 hits after launching their own record label as teenagers.

But the duo are now set for further success in a deal which will see their clothing brand stocked by national retailer JD Sports.

The pair, both 22, who met as students at City College Norwich, launched fashion label Star In The Hood in August 2007, which is now stocked in more than 100 stores nationally.

And from November the winter 2010 range of T-shirts, sweatshirts and hooded sweatshirts will also be sold in JD Sports outlets, in time for Christmas trade.

The partnership will be launched next month by grime MC Tinchy Stryder, the star signing of the pair’s record label Takeover Entertainment, which was launched in 2006.

Under the label, Tinchy has already hit the UK number one twice, first with the aptly named track Number 1 and later with Never Leave You, and recently had another top 10 hit with In My System.

The launch event for the Star In The Hood partnership will see Tinchy perform at JD Sports’ Oxford Street store in London in November.

Archie Lamb, son of North Norfolk MP Norman Lamb, said: “Star In The Hood clothing is going from strength to strength. We are now in more than 115 stores nationwide and sales are continuing to rise.

“We have also just signed a very exciting deal with JD Sports to stock Star In The Hood clothing this Christmas.

“JD has more than 400 stores across the UK and Europe so this could be a very profitable move for the brand.

“There are about 15 people working on Star In The Hood as it continues to rise into a very successful fashion brand.”

No one from JD Sports was available to comment, but the deal was announced by the retailer on the Twitter website.

The deal follows a year of growth for Takeover Entertainment.

The company has signed a joint venture label deal with US rapper Jay-Z’s Roc Nation entertainment business, for which Mr Lamb and Mr Foster will be seeking new signings early next year.

The pair have also moved from Norwich and both live in West London.

Takeover has also signed singer Jodie Connor, who sang the chorus of Roll Deep’s number one hit Good Times, and have secured an album deal for her with Polydor/Universal.

Last year the company reported turnover of about £800,000, which is expected to increase this year.

Have you achieved business success? Contact Sam Williams on 01603 772447 or email sam.williams@archant.co.uk.

For the latest music and entertainment news read the Going Out section in Friday’s Evening News or visit www.eveningnews24.co.uk/goingout.

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