The midway point of this year's Movember campaign is fast approaching and the moustaches are becoming more and more noticeable.

The men's health fundraising and awareness campaign is once again taking Norwich by storm, and not just with men.

Staff at the Institute of Food Research (IFR) at Norwich Research Park, pictured above, are firmly in the Movember spirit as it is closely tied to a �1m research project they are working on.

Spokesman Andy Chapple explained: 'The scientists taking part are researching whether certain foods, in this case broccoli, can protect against prostate cancer.

'IFR has been very grateful for the support it has recently received through the Prostate Cancer Foundation, which has itself received funds from the international Movember campaign.

'We have now formed a team at the UK Movember campaign and will be growing moustaches all through November.

'Mo Bro Professor Richard Mithen has volunteered for the cause with gentle persuasion from Mo Sista Dr Maria Traka and more members are queuing up.'

Sponsor the IFR team at http://uk.movember.com/team/683817

Jess Barke, pictured above, is one of the Norwich women to show support for Movember and wore a fake moustache all of last week, including whilst working at Brambles gift shop, in Exchange Street. To support Jess, go to mosista.co/2890093

While Shane Normington, pictured above, has already collected �300 for his unusual Movember effort.

Mr Normington, who works for Aviva at Broadland Business Park in Thorpe St Andrew, has cut his hair into the shape of a moustache to show his commitment to the cause.

- Make sure to send us photos of your mo' at www.iwitness24.co.uk, where you can also leave details of why you are taking part and how people can sponsor you.

There is also an iwitness24 app available to download on to your smartphone, which is available in the Apple and Android online stores, to make sharing your photos even easier.

- Are you holding a Movember event? Contact reporter David Freezer on 01603 772418 or david.freezer@archant.co.uk