BEAUTY: Real men wear moisturiser - do you?

Real men wear moisturiser. And men with lovely skin use all manner of other products to beautify themselves. Get in tip-top shape for Valentine's Day with our pick of the products. BY STACIA BRIGGS

Origins for Men Fire Fighter, �15, department stores. Soothe the pain of razor-scraped skin fast with this refreshing lotion which cools the fire without stinging or smarting and smells deliciously of eucalyptus and peppermint.

Dermalogica Invigorating Shave Gel, �16.30, dermalogica.com. An oil-free shave gel that infuses the skin with antioxidants to keep it healthy. The clear formula means you can see exactly where you're shaving.

Neal's Yard Remedies Cologne, �18.80, NYR Lower Goat Lane, Norwich or nealsyardremedies.com. A delicious blend of 12 exotic essential oils and resins that have been chosen to give men an uplifting and luxurious start to the day. Can be used as an aftershave.

Neal's Yard Remedies Rejuvenating Moisturiser, �21.50, NYR Lower Goat Lane, Norwich or nealsyardremedies.com. Revitalises, firms and protects all skin types. Deeply moisturising and skin-firming, this moisturiser protects skin from premature ageing.

Lush Cosmetic Lad, �10.10, Lush, Gentleman's Walk or lush.co.uk. A moisturiser, shave balm, after-sun or hair cream, this hard working pot of cream can be used in a multitude of ways.

Dove Men +Care Clean Comfort Body and Face Wash, �2.39. Developed specially for men, this two-in-one product fights skin dryness and has a pleasant, fresh scent.

L'Occitane Cade Youth Concentrate, �30, Cade Shower Gel for Body and Hair, �12.50, L'Occitane, Back of the Inns or uk.loccitane.com. The best-selling Cade range from French beauty gurus L'Occitane is made from wild juniper that grows in Provence and helps to soothe, soften and protect skin from the damaging sun and wind.

Champneys Maximum Comfort Shave Cream, �5, champneys.com. A foaming shave cream designed to reduce irritation and burn. Packed with soothing aloe vera and anti-bacterial tea tree extract.

Xanthe M.E.N Daily Quickfix, call 0870 350 3340 for stockist details. This men's version of the popular Botox-style creams works to stop facial expression lines forming, thanks to a magic ingredient which inhibits the action of neurotransmitters that tell muscles to contract.

Clinique happy for Men Antiperspirant deodorant, �12.50, available at Jarrolds. Described by our tester as 'the best deodorant I've ever used' (and he's a footballer!). High-performance protection with a hint of Happy for Men fragrance.

Nads for Men Depileze Soothing Body Balm, �8.90, gents.co.uk. An essential skin-soothing and calming balm for use after hair removal, particularly effective on areas that are frequently waxed or shaved, such as necks, chests, legs or backs. Can also be used as a daily moisturiser if you don't fancy succumbing to the wax strips.

Trilogy for Men Moisturiser SPF15, �18, lovelula.com. A lightweight but hard-working moisturiser that combines pure plant oils to deeply hydrate and condition the skin. SPF15 protects against damaging UV rays.

Clinique Skin Supplies for Men SPF15, �25.50, available at Jarrolds. New from Clinique, this moisturiser will target fine lines and wrinkles and defend against future damage with SPF15.

Burt's Bees Natural Skin Care for Men Cologne Eau de Toilette, �26.99, John Lewis. A gorgeous blend of natural essential oils such as lemon, orange, bergamot, cypress and fir combine to make a crisp, woody scent that is uplifting and invigorating.

Champneys Eye Care Treatment Cream, �8.50, champneys.com. A hydrating and protective eye cream that helps to reduce the appearance of dark circles and tired eyes. With SPF10 for anti-ageing sun protection.

Nickel Le Grand Bluff Self Tanner, �19.50, nickelspalondon.co.uk. Banish pale faces with this streak-free, natural self-tanner for the face. Builds a natural tan gently and gradually and has a gentle, masculine scent.

Elemis Time for Men SOS Survival Cream, �39, department stores. A high-performance daily skin moisturiser that reduces sensitivity, irritation, dryness and blemishes while soothing problem areas and hydrating the skin. Ideal to use after sports.

A'kin Pure Man Invigorating Daily Face Wash, �10.99, available from mypure.co.uk and QVCuk.com. A soap-free, light gel that thoroughly cleanses and refreshes without drying the skin and leaves it lightly scented with an invigorating fragrance. The Pure Man range is made from natural ingredients.