Artists to watch in 2010

Simon ParkinThis year has seen the emergence of the likes of La Roux, Tinchy Stryder, Lady Gaga and White Lies, but who will be getting music fans excited in 2010? SIMON PARKIN looks at eight hotly tipped talents and where you can see them in Norwich.Simon Parkin

This year has seen the emergence of the likes of La Roux, Tinchy Stryder, Lady Gaga and White Lies, but who will be getting music fans excited in 2010? SIMON PARKIN looks at eight hotly tipped talents and where you can see them in Norwich.

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Norwich Arts Centre, December 19

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NME hot tips for 2009, Brighton's 4 Or 5 Magicians only released their debut album, Empty Derivative Pop Songs, through Smalltown America Records last month.

The buzz surrounding the band has actually been building since their debut single, Forever On The Edge, which came out wau back in 2007 and made an immediate impact, being Single Of The Week on Steve Lamacq's Radio 1 show. The follow-up, Change The Record, gained the band a Radio 1 session for Huw Stephens.

Their sound is lo-fi in the vein of late-80s/early-90s American indie like Pavement, Dinosaur Jr, Guided By Voices and even early REM. Catch them tomorrow as they headline The Wilde Club at Norwich Arts Centre.

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UEA, February 19 (supporting Chipmunk)

She's only 16 and only just finished studying for her GCSEs at school in Essex but don't bet against Daisy Coburn being this year's female pop name to watch.

The song that started all the word-of-mouth excitement was No 1 Enemy, featuring a local rapper called J2K, that had sure-fire hit stamped all over it.

She makes bubblegum punk, delivered with impudent teen pop lyrics about friendship and families and fancying boys. The best thing is she's not some pop puppet, she's already a proper singer-songwriter.

There was a record label bidding war for her signature and her debut single features chart-topper Chipmunk, with whom she visits the UEA in February.

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UEA, February 10

One of the most talked-about new guitar bands of recent years, this Florida-via-New York quartet echo apparently unconnected musical influences. On some songs they mix the surf pop of the Beach Boys with the eerie romance of The Cure, three minutes later they're sounding like Lou Reed covering 1960s girl groups.

Let's Go Surfing, their debut single, released on Moshi Moshi (who put out early records by Hot Chip, Florence and the Machine, Friendly Fires and Kate Nash), featured New Order-style trebly, melodic bass, Ventures-esque guitar, and a seriously infectious melody.

With their explosive live shows and a sound and image that are at once familiar and brand new, they've been dubbed "New York's official coolest new band" by the never-to-be-out-hyped NME.

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Waterfront, February 25

Not many street artists can boast sales of 100,000 mix-tapes over two years, and none can lay claim to owning their own shop in order to keep up with merchandise demand.

But since 2008, Giggs - so named because he used to giggle all the time, nothing to do with the Sports Personality of the Year - is the only name that's mattered where British rap is concerned.

Hailing from Peckham, the rapper knows the thug life he writes about, having been sentenced to two years in prison on gun charges several years ago.

Known for his slow flow, deep vocals and poetic use of slanguage, his laid-back manner has had critics comparing his rap swagger to the likes of Jeezy and The Clipse.

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Norwich Arts Centre, January 14

Indie guitars and euphoric electronica are the sound of this outfit that are being hailed the latest 'best new band in Manchester', evoking, as they do, the spirit of that city's Hacienda glory days in a forward-thinking, indie-rave type way.

The four-piece rose to national attention about a year ago when they emerged out of the ashes of briefly hyped Manchester band Snowfight In The City Centre.

They hark back to the 80s Manchester, when New Order's futuristic disco pop ruled, rather than the 90s Manchester, when Oasis and the Roses made a virtue out of chirpy harmonies and conservative guitar. Their broad appeal is demonstrated by the fact that they have supported acts from Orbital to Kasabian.

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Norwich Arts Centre, February 13

Pop history includes plenty of brothers, this folk-pop group from Oxford however is made up of two sets of brothers as well as a fifth member unrelated to any of the others.

All five are brainy types too: there's a real doctor in there, plus a singer with a PhD in zoology, and a part-time translator (of Russian), so they were never going to produce mindless pop.

Instead their meticulously crafted hearty bloke-folk, using banjos, violins and brass, is reminiscent of Belle and Sebastian and Gorky's Zygotic Mynci, or, for older music lovers, XTC's more pastoral moments.

They sing in deliberately provincial English accents too, about subjects like nature, the environment and, well, Oxford. Maths-rock goes folk.

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Norwich Arts Centre, February 28

Silver Lake five-piece Local Natives' recently released debut album, Gorilla Manor, released on the same label which has birthed The Temper Trap and General Fiasco, is named after the three bedroom house in Orange County, California in which five of them, plus one of the band's girlfriends, live together.

They've enjoyed a decent degree of media coverage this year, especially throughout the blog world, much of it generated by their sets at this year's South By Southwest Conference in Texas back in March.

Most seem to have concluded that they could well follow in Fleet Foxes' footsteps and take their brand of Americana-flecked indie-rock into the mainstream. Their songs, all jointly written, are in fact more reminiscent of Grizzly Bear, Animal Collective and Spinto Band.

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Waterfront, April 13

Ellie Goulding has made this year's BBC Sound of 2010 poll, where past tips have been La Roux, Mika and Adele.

The hotly-tipped young singer songwriter from Wales has attracted a huge amount of attention following the release of her debut single Under The Sheets in November on indie label Neon Gold.

The low-key release led to an early appearance on Later... With Jools Holland and radio support from Radio One, XFM, and 6 Music among others.

Her first single on Polydor, Starry Eyed, will be released on February 22 with an album to follow on March 1.

She arrives in Norwich in April as part of her first headline tour of the UK.

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