Aha! Alan Partridge entertains fans at Norwich book signing
He is Norwich's most famous fictional son and today hundreds of fans got the chance to meet Alan Partridge when he returned home.
More than 400 people queued for hours to see the Radio Norwich spoof DJ when Steve Coogan appeared in character at Waterstone's.
Cringeworthy Partridge came down the store's escalator, wearing his trademark shirt and tie with brushed denims and box-fresh white trainers, clasping a copy of his autobiography I, Partridge.
Laughter filled the Castle Street book store as the comic icon read extracts from the book. He then put on a surgical glove, as requested in his Tweeted list of demands, and got a bottle diet coke at the ready as he started to sign copies of his autobiography.
Alix High-Caston, 24, from Dereham, who had queued with friends Lawrence Desmond-Wolf Bloomfield and Chloe Bullen, for more than three hours, said: 'It was brilliant, he was so funny, hilarious. It just seemed so surreal.'
Tim Vaughan, 20, from Beccles, who was there with his brother Will, said: 'We had been queuing up since 2pm and it was well worth the wait.
'We are huge Partridge fans, I'm shaking. It's like meeting a diluted messiah.'
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Matthew Smith, 25, who lives in Gentleman's Walk and was with his girlfriend Ellie Wilkin, said: 'It was a real treat. It was Alan, it wasn't Steve Coogan but actually Alan and that was great. And when you read the book, you can hear his voice.'
Norwich, the fictional home of Alan Partridge, was the only place other than London where he agreed to sign copies of his book.
Ahead of the signing, he used his Twitter account to list his demands for when he arrived in the city such as: 'Reserve right to use signature stamper or stand-in if hand gets over-tired, my table is to be positioned in Classics. Not TV, not Autobiography, not Bestsellers – Classics - and the chair is to be generously cushioned'.
Store manager Richard Hanley said: 'It's been fantastic and we've been overwhelmed. We knew he would be popular but this has exceeded our expectations.'
Waterstone's will be hosting Norwich City legend Chris Sutton when he signs copies of his autobiography, Paradise and Beyond, at the Castle Street Store this Saturday from 1pm.
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Do you know of a celebrity who is coming to Norwich? Contact Evening News reporter Kate Scotter on 01603 772326 or email email@example.com