A shopping area that’s based on Carnaby Street

With a wealth of independent and quirky shops, Magdalen Street is one of Norwich's most diverse roads. The street is a treasure chest of one-off finds, bargains and vintage finds.

John Naylor, who owns record shop Beatniks, said, that like many people with independent shops, he was in it for the love of the business.

Mr Naylor said: 'I have been here for 11 years and I enjoy being here. If you are going to have a record shop, Magdalen Street is the perfect place. It's our version of Soho. If a city is big enough it will have a street like this. You will never get as good service as you do in independent stores.

'It is important that we keep independent businesses going. If we all support them we will beat the recession.'

Joline Porter and Dave Freestone have owned their clothing and homeware shop, Vintage Retreat, for 18 months.

Miss Porter said: 'We love being on Magdalen Street. Norwich has a friendly, local feel about it. With Norwich being the city that it is, we have so many little shopping places to investigate.

'It is an improved area. There are no rows and rows of empty units any more but there's still a way to go with it. Shopping in independent stores means people will get a more personal service and you can often chat to the people who own the shop.'

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David Hanton, director of Mod One said: 'Everyone knows someone involved with scooters, campervans and minis. We have tried to base the shop on Carnaby Street.

'I think independent shops offer good customer service and good value as well as unique products. Magdalen Street is slightly edgy and bohemian.

'When people choose to shop local they will find different products that they won't find in main chains.'

At Norwich Antiques, owner Karl Amis emphasised that shoppers would be able to buy unique items. He said: 'My wife had a small pitch in Loose's and we decided it would be a good idea to have a shop here. We opened in September. It's such a friendly area and our customers have been a broad mix.

'We like being here. When you walk up and down the street there are so many shops which are independent. Independent shops are good because you are more likely to find a one-off.'

Are you opening a new business in the city? Contact reporter Lucy Wright on 01603 772495 or email lucy.wright@archant.co.uk

To find out about other ways you can get involved in Love Local please call Emily Watt on 01603 693853 or email emily.watt@archant.co.uk