Helping daughter inspires mum to launch first period box business

Emily Clark of Badersfield, with one of her period kits, a care and information pack designed for yo

Emily Clark of Badersfield, with one of her period kits, a care and information pack designed for young girls starting their periods. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

A Norwich mum is working to help young girls facing their first period through the creation of hampers.

The message to young girls on Emily Clark's period kit. Picture: DENISE BRADLEY

The message to young girls on Emily Clark's period kit. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

Emily Clark, from Badersfield, came up with A Little Hello From Aunt Flo during lockdown to help girls, like her daughter Poppy, feel positive about their first period as they head into puberty.

The nine-year-old has been instrumental in the period box’s design and content, giving her approval to what items other girls may want or need.

Miss Clark said: “I wanted to do something nice for her as I know that first time can be a little daunting, the thought I had was a box or hamper containing everything she would need for that first week. I noticed that there wasn’t really much around for first periods.

“It’s the fact no-one really talks about it. A lot of people find it embarrassing.

Emily Clark of Badersfield, with one of her period kits, a care and information pack designed for yo

Emily Clark of Badersfield, with one of her period kits, a care and information pack designed for young girls starting their periods. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

“Every woman and girl goes through a period, everyone is the same.”

With each box bought, Miss Clark will be making a donation to Action Aid in its work to end period poverty. It says one in 10 young girls are unable to access or afford period products.

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The 36-year-old decided to use the term Aunt Flo, a reference to periods, by making her a character that is supportive and positive to girls.

Since launching just over a fortnight ago, Miss Clark has sent out 70 boxes through orders on her Facebook, website and Instagram pages.

Emily Clark of Badersfield, with one of her period kits, a care and information pack designed for yo

Emily Clark of Badersfield, with one of her period kits, a care and information pack designed for young girls starting their periods. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2020

Miss Clark currently makes four different types of boxes, starting with the first period box, which has a standard or deluxe version including a range of gifts and information.

She said: “A girl starting her period can be a tough topic to approach, there can be awkwardness, embarrassment and the not knowing where to start.

“There is nothing to be ashamed about.

“I have had a lot of people messaging me. They wish they had something when they were a child, the same as me, I was given a sanitary towel and got on with it.”

Customers can also buy a top me up box, with pampering supplies that can be bought as a one off or each month, or a mini kit, which contains two sanitary towels, wipes and a bag to slip into a bag.

Visit alittlehellofromauntflo.com to find out more.