A US retail giant with more than 2,000 shops across the world is to open its first store in Norwich.
Bath & Body Works will open its doors at Chantry Place in November, bringing its full range of fragrances, body care products and home scents to the city.
The 1,200 sq. ft. store will be located on the lower ground floor of the shopping centre and marks the brand’s first full-format location in the region.
Jo Bates, general manager of Chantry Place, said: "We can’t wait to welcome Bath & Body Works to the centre later in the year.
"We are excited to see the new store and how they will bring their iconic fragrances to life.
"We’re sure our shoppers will love the variety of products they offer, and will no doubt be ideal to solve Christmas shopping headaches."
The new store follows the success of a smaller shop-in-shop format inside Next in Hay Hill and will offer the complete Bath & Body Works product line for the first time in Norwich.
Designed to deliver a "sensory shopping experience", the store will include dedicated areas for customers to test products such as fragrance mists, body lotions, the brand’s popular three-wick candles and Wallflowers home fragrance diffusers.
A spokesman for Bath & Body Works said: "Norwich shoppers have warmly welcomed our shop-in-shop location inside Next, making a dedicated full-assortment store the natural next step.
"Our new 1,200-square-foot location at Chantry Place allows us to offer the ultimate Bath & Body Works experience - giving our community direct access to our full suite of fragrances, body care and home scents in a fun, immersive setting."
The expanded space will also feature exclusive seasonal collections, curated gift options and personalised customer service.
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