Digital billboard plans submitted for Sweet Briar Road

Advertising firm, InSchool Media, is looking to replace the existing 10ft high by 40ft wide paper billboard at the existing advertising hoarding, at the junction of Hellesdon Hall Road and Sweet Briar Road.

The application was submitted to Norwich City Council by the city-based business.

The plans are for the hoarding board at the junction of Hellesdon Hall Road and Sweet Briar Road (Image: Google Maps)

The plan is looking to replace the "existing 96 sheet paper advert to a 96 sheet size digital poster" opposite home improvement shop Wickes.

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It comes a month after Norwich City Council refused the company's plans for a smaller - 10ft high by 20ft wide - "digital poster" at the junction in Mile Cross Lane, opposite KFC.

The 10ft by 40ft hoarding board is located opposite Wickes (Image: Arcitek)

Both the council and Norfolk County Council's Highways raised concerns that the billboard would distract drivers and cause "significant" risk to safety.

If approved the existing paper hoarding will be replaced with LED type display.

Members of the public have until June 13 to comment on the plans, with an internal target date set by the planning officer of July 16.

Advertising firm, InSchool Media, had plans for a digital billboard refused last month at Mile Cross Lane (Image: Google Maps)