The Poppy Appeal was launched in Thorpe St Andrew with a 'thank you' to the First World War generation.
Town mayor John Fisher officially launched this year's appeal by purchasing a poppy at the Sainsbury's store at Pound Lane.
More than £20,000 was raised in Thorpe St Andrew through the appeal in 2017.
And the local Royal British Legion (RBL) branch is hoping on the WW1 centenary year, the amount will be pushed to £25,000.
Thorpe St Andrew's Poppy Appeal was launched at the end of October.
The town's RBL branch said this year the charity's message was to say 'thank you' to an entire generation, as 2018 marks the end of the WW1 centenary.
It has called on the whole of the UK to wear their poppies with pride and back its 'thank you' movement.
• Volunteers who can help with the appeal should contact Thorpe Branch (RBL) on rblthorpe@gmail.com
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here