Morrisons Daily opens in Sprowston's Chartwell Road

The new Morrisons Daily at Sprowston <i>(Image: Denise Bradley)</i>
The new Morrisons Daily at Sprowston (Image: Denise Bradley)
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A major supermarket chain has launched its latest branch on the outskirts of the city. 

A Morrisons Daily convenience store has officially opened on Chartwell Road in Sprowston, replacing the former Central Co-op Food, which closed late last year.

The store was bought by Samy LtdThe store was bought by Samy Ltd (Image: Denise Bradley) The Co-op was among 19 "unsustainable" stores sold by Central Co-op in November 2024, as part of a strategic move to offload underperforming locations.

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The site was purchased by Samy Limited, an independent retailer known for operating convenience stores under brands such as Budgens, Spar, Londis and Premier.

The store was formerly a Co-opThe store was formerly a Co-op (Image: Google Maps)

The company has recently expanded into Morrisons Daily franchises, of which there are more than 600 across the UK, primarily in fuel forecourts and high-traffic areas.

The Sprowston store brings the supermarket’s popular product range to the area, offering everyday essentials and fresh produce.

While some locals have welcomed the change and expect cheaper prices compared to the previous Co-op, others have voiced concerns about the lack of cashpoint or self-service tills, which were available in the previous store.

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