Amazon has launched a fleet of new electric cargo bikes in Norwich as part of a £300 million investment into its UK transportation network. 

A Micromobility Hub has opened at the company's Sweet Briar Industrial Estate delivery station.

Norwich joins more than 40 cities in the UK and across Europe with one of these new hubs, facilitating electric cargo bike and on-foot deliveries. 

The aim is to improve air quality and reduce congestion by replacing vans with more sustainable transport. 

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Amazon is the co-founder of and the first signatory to The Climate Pledge, a commitment to reach net-zero carbon emissions by 2040.

Norwich has a new fleet of Amazon electric cargo bikes, pictured here outside Erpingham GateNorwich has a new fleet of Amazon electric cargo bikes, pictured here outside Erpingham Gate (Image: Joel Chant / UNP)

Connor Ashford, senior delivery station manager at Amazon in Norwich, said: "Our new electric cargo bikes are part of Amazon’s commitment to reach net-zero carbon emissions across our operations by 2040, ten years ahead of the Paris Agreement.

"This is a proud moment for our team and great news for customers across the city who will benefit from zero-emissions deliveries to their door."

The Norwich delivery station opened in September 2016 and employs more than 100 permanent employees to process orders.

Amazon's new electric cargo bikes will deliver thousands of packages every weekAmazon's new electric cargo bikes will deliver thousands of packages every week (Image: Joel Chant / UNP)

As well as traditional carriers, Amazon works with a community of Delivery Service Partners - small and medium-sized courier businesses like Danzen Logistics.

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Dan Zenchuk, owner of Danzen Logistics, said: "We are delighted to work with Amazon to bring this fleet of electric cargo bikes to Norwich.

"We think the electric cargo bikes are going to be a big hit with customers, while also supporting Amazon’s sustainability commitments and providing additional delivery rider opportunities in the area.”

Since 2010, Amazon has invested more than £2.1 billion in East Anglia and more than 3,000 small and medium-sized businesses from the region sell on the Amazon store.