A crazy golf experience in Norwich is undergoing a relaunch as it looks to focus on night-time entertainment.
Putt Putt Noodle, a nine-hole crazy golf course located in Castle Quarter, will rebrand as Putt Putt Social bolstered by research that Gen Z enjoy a "competitive socialising experience".
The golf course, which first opened in 2021, will keep its Pan-Asian theme and food and drink served by You Me Sushi.
READ MORE: Norwich frozen pizza brand branches out into ramen in 'UK first'
Putt Putt Social is looking to focus on music and will host K-Pop Saturdays, an over-18s event featuring DJs playing the popular South Korea music alongside unlimited golf and a free shot upon entry.
Richard Beese, co-founder of the We Do Play group which Putt Putt Social belongs to, said: "We have noticed that our offering is more popular with the over-18s market which is why we have decided to shift our focus to being more of a night-time entertainment venue.
"Research has shown that consumers going for a night relish the competitive socialising experience that we offer, with 93pc of Gen Zs having taken part in an activity, such as indoor adventure golf, in the last 12 months."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here