The owner of an award-winning vegan pizza company from Norwich appeared on the hit BBC show The Apprentice tonight. 

Joe Hill, who runs One Planet Pizza with his dad Mike, featured on the episode as one of five experts tasked with judging the contestant's attempts at making a new vegan cheese. 

Judging the brands based on factors such as taste, price and marketing, unusual recipes and bland brands resulted in another wannabe apprentice being fired.

Norwich Evening News: Joe and Mike Hill founded One Planet Pizza in 2016Joe and Mike Hill founded One Planet Pizza in 2016 (Image: One Planet Pizza)Joe said of the experience: "It was great fun and very fast-paced - it was amazing seeing how unscripted and real it actually is!

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"The contestants really don’t have long to complete the tasks and present – I  can see why they often get so nervous. 

"We were told to be as brutally honest as possible – if the cheese or brand wasn’t up to scratch, we had to tell them and be totally transparent.

Norwich Evening News: The One Planet Pizza cheeseburger-style pizzaThe One Planet Pizza cheeseburger-style pizza (Image: One Planet Pizza)

"It felt harsh and was tough being so honest to their faces but a good exercise for us as judges. There is no point sugarcoating the feedback!"

After spotting a gap in the market for good quality frozen vegan pizzas, the business started in Mike's garage in Norwich before moving to a production unit in Hethersett in 2018 as the business grew.

Their frozen pizzas are now stocked at more than 600 shops across the UK, and last year saw Asda stock them in stores nationwide.

They hope the episode will get people talking about plant-based food and go out and give it a go.