Hop into Norwich this Easter to get involved in a free activity featuring a much-loved children's book character.

The Peter Rabbit Word Trail is now running at Chantry Place and you can take part daily until April 14 2024, excluding Easter Sunday when the shopping centre is closed. 

It is a collaboration with local company Orchard Toys, who are based in Wymondham and recently launched The World of Peter Rabbit collection.

Norwich Evening News: Paul McCarthy (Chantry Place) and Chloe Chambers (Orchard Toys) in the Peter Rabbit floor garden maze with trail booklets Picture: Sonya DuncanPaul McCarthy (Chantry Place) and Chloe Chambers (Orchard Toys) in the Peter Rabbit floor garden maze with trail booklets Picture: Sonya Duncan (Image: Newsquest)

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It features six games and jigsaws developed under licence from Penguin Ventures on behalf of Frederick Warne & Co - Beatrix Potter’s publisher.

To take part in the free family trail, you can pick up a booklet from Langleys or The Works on the lower ground floor. 

Norwich Evening News: Collect the letters that are on shop windows around Chantry Place Picture: Sonya DuncanCollect the letters that are on shop windows around Chantry Place Picture: Sonya Duncan (Image: Newsquest)

You then need to collect the letters that are on posters on shop windows around the centre, which feature various Peter Rabbit characters.

The first 3,000 children to complete it will receive a free Peter Rabbit Word Trail badge.

Entries can be put in a postbox at Langleys for the chance to win an Orchard Toys bundle of games and a £50 H&M voucher courtesy of Chantry Place.

Norwich Evening News: A booklet and badge from the Peter Rabbit Word Trail Picture: Sonya DuncanA booklet and badge from the Peter Rabbit Word Trail Picture: Sonya Duncan (Image: Newsquest)

While the trail is running, children can also play in the giant Orchard Toys Peter Rabbit floor garden maze on the lower ground floor. 

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Chloe Chambers, senior marketing executive at Orchard Toys, said: "We launched our new collection at the London Toy Fair in January and, as we are local, Chantry Place reached out to us about a collaboration trail. 

Norwich Evening News: Noah and Ella Sparks enjoying the Peter Rabbit floor garden mazeNoah and Ella Sparks enjoying the Peter Rabbit floor garden maze (Image: Danielle Sparks)

"With Easter coming up, Peter Rabbit works perfectly as the theme and the new games are also available at Langleys." 

Paul McCarthy, general manager of Chantry Place, said: "It is a great opportunity to see some beautiful artwork and become familiar with Peter Rabbit and his friends once more.

"We always have something going on here and this is a really lovely free family activity."