The Bodega to host block party at The Plough in Norwich

Edd Watkinson opened The Bodega, a New York-style sandwich shop, on Norwich Market in July 2022.

Inspired by the Big Apple's tradition of block parties, he hosted his own at The Plough in St Benedicts Street last spring and it proved such a success that a second has been scheduled for March 31. 

"We didn't expect it to be as mad as it was," Mr Watkinson said.

Last year's block party was better than the team had imagined (Image: Edd Watkinson)

"We expected about 100 people - mostly just mates - but we had about 450 people show up in the end."

A line-up of local DJs will be playing throughout the day until last year's headliner Pleasure Inc returns to the stage.

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"For food, we'll be doing a Wagyu bacon cheeseburger and few other bits like chicken shawarma and some of my nan's special recipe potato salad," Mr Watkinson said.

"There will be a bit of a cheesecake-trifle mash-up situation going on - it just has a really nice summer outdoorsy vibe."

Food including a Wagyu bacon and cheeseburger will be on offer throughout the day (Image: Edd Watkinson)

He added the party will be a great chance to enjoy being outside with other people after a long winter.

"We've started to get some more sunny days and it's such a nice feeling. The Plough has without a doubt got the best beer garden in Norwich so it's a perfect spot.

"The staff are so nice and friendly - I only work with really good people and they're great so they'll help make it a really good party."

The block party will run from midday to 10pm and entry is free.