A county housebuilder, Crest Nicholson, has initiated a partnership with Norwich Foodbank setting up a donation hub in the Cringleford Heights development.

The hub, aimed at accumulating non-perishable food and essential hygiene items, is open for donations from the community between Thursday and Monday, 10am-5pm, at the development's sales suite.

All contributions will be transported to the foodbank where they go towards crafting balanced three-day food parcels for those experiencing difficulty.

Karen Coulson, sales and marketing director at Crest Nicholson Eastern, said: “We are pleased to collaborate with Norwich Foodbank in offering crucial aid to individuals in our community who are experiencing hardship.

READ MORE: Teachers gear up for marathon to boost school literacy

"Foodbanks are experiencing higher demands during the winter months, as the number of people and families in need of food and essential items continues to rise.”

Hannah Worsley, project manager at Norwich Foodbank, said: "We are very thankful to Crest Nicholson for their support to our foodbank.

"We’re always striving to ensure that our local community gets support at a time of crisis, so the donation of food is invaluable."