Gifted closes its stores in Norwich and across East Anglia

Gifted has had its last trading day at Castle Quarter after holding a long closing down sale.

It follows the store's previous announcement that all six Gifted outlets across East Anglia would be closing in January 2024.

Gifted was launched by Aaron Roberts in Great Yarmouth when he left school aged 19.

Aaron Roberts launched Gifted at the age of 19 (Image: Newsquest)

Over the years it grew into a family venture and expanded across the region, becoming known for the quirky array of goods on offer.

A range of gifts lined the shelves, from trinkets, teddies and games, to memorabilia and snacks from as far as the USA, Japan and Australia.

Mr Roberts said in a statement: "Sadly since Covid things have not quite been the same.

"There are many reasons for taking this decision and it has not been an easy one.

READ MORE: Landmark ice cream stall to be given new home amid £3.2m revamp

"After 12 years it’s now time to focus on family and pastures new."

Rob Bradley, centre manager at Castle Quarter, added: "Gifted made the decision to close its physical stores and had its last trading day on January 13.

"We have loved having them as part of the Castle Quarter family for many years and wish them all the best for the future.

"Currently, there are no plans we can reveal about the future of the former Gifted unit, but we can confirm that our lettings team is in constant talks with potential new tenants as we look to build on the success of the last year and continue to create a vibrant city centre destination where people can shop, dine and be entertained."