Emergency services were called to an incident involving a car that had crashed in a ford.
Police, fire and ambulance crews were called to Mill Lane near Shotesham Ford at 9.46am today.
It has now been confirmed that a man in his 70s died at the scene.
The road has been closed for the majority of the day (Image: Newsquest)
The road is closed as well as the footpaths in the area.
A police helicopter was also spotted over the A140 near the Sugarbeat restaurant.
Police have closed the road and footpaths in the area (Image: Newsquest)
Police drones have also been spotted.
The nature of the incident is currently unclear and Norfolk Constabulary has been contacted for comment.
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