A main city road was closed by police following a serious incident. 

Newmarket Road in Norwich was closed this afternoon (August 20) after a crash by Daniels Road.

Fire crews from Wroxham and Hethersett, as well as multiple ambulance crews were also at the scene.

UPDATE: Cyclist dies after crash in Norwich

Norwich Evening News: Newmarket Road in Norwich is closed this afternoon Newmarket Road in Norwich is closed this afternoon (Image: Simon Parkin)

Norwich Evening News: Newmarket Road in Norwich is closed this afternoon Newmarket Road in Norwich is closed this afternoon (Image: Simon Parkin)

Traffic was heavy on Ipswich Road, Mount Pleasant, Town Close Road and Unthank Road as drivers were diverted.

Many football fans will have faced delays after the Norwich City game against Millwall this afternoon as they headed out of the city. 

The road was reopened by 6pm.

Norfolk Constabulary has been approached for comment.