As another exciting independent business opens its doors in St Augustines Street, it now rivals the Norwich Lanes for shopping in the city. 

Located on the edge of an area dubbed by Norwich BID (Business Improvement District) as the 'Creative Quarter Over the Water', this NR3 patch is often overlooked in favour of the city centre. 

But in recent years, a whole host of independent businesses have opened up along St Augustines Street and it has been likened on many occasions to a "mini Norwich Lanes".

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Norwich Evening News: Charlotte Ogley inside Ninety Three Store in NorwichCharlotte Ogley inside Ninety Three Store in Norwich (Image: Supplied)

The latest launch was fashion and lifestyle shop Ninety Three Store at number 31 in July, stocking brands from across Europe that you won't find anywhere else in the city.

Speaking when it opened, owner Charlotte Ogley said: "Customers are really pleased to see St Augustines Street expanding - it is full of independent retailers and becoming a high street on its own."

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Just up the street, Norfolk Retro sells vintage furniture and owner Laura Budds rents out the neighbouring space as a pop-up shop for small businesses to hire. 

This has included clothing from Florence May Vintage and swimwear by rising star Norwich designer Becki Ball. 

Norwich Evening News: A Cabbies Breakfast from The Hashery in Norwich A Cabbies Breakfast from The Hashery in Norwich (Image: Newsquest)

Eclectic brunch spot The Hashery serves top-notch coffee and hearty brunches, with something different from your traditional fry-up fare, and there is often a queue outside.

At number 13A is Jubilique vintage clothing store, but while owner Abbi Evans is on maternity leave it is being run as the Spring Store pop-up by illustrator and textile designer Victoria Catten.

Norwich Evening News: Norfolk Retro in St Augustines Street is run by Laura Budds Picture: Norfolk RetroNorfolk Retro in St Augustines Street is run by Laura Budds Picture: Norfolk Retro (Image: Norfolk Retro)

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Ms Catten, who will be in the space until December 2023, sells her own patterned products alongside items from makers across the UK. 

The Catherine Wheel is a welcoming LGBTQIA+ pub, with NR3 overall a very inclusive area, and Todd Designs has an upcycling studio in the street too.

Next time you are in Norwich, wander up to St Augustines Street for a truly unique shopping and dining experience.