"Traditional values" and "thinking outside of the box".

These are the key ingredients for a successful GP practice according to the boss of the happiest surgery in Norwich.

Magdalen Medical Practice, in Lawson Road, has come away from the annual NHS GP Patient Survey with the most favourable feedback in the city - with 92pc of its patients saying they are happy with its services.

Norwich Evening News: Tracey Bullard, practice manager of Magdalen Medical Practice, with MP Chloe Smith. Picture: MMPTracey Bullard, practice manager of Magdalen Medical Practice, with MP Chloe Smith. Picture: MMP (Image: Magdalen Medical Practice)

Tracey Bullard, practice manager at the site, attributes the success to relationship building and willingness to try new methods.

She said: "In a way we have traditional GP values - we're lucky enough to have nine partners who all support patients and invest in the practice, we don't rely on locums.

"This means they are able to build relationships with their patients and get to know them and their problems intimately."

She said the surgery was also not frightened to embrace new technology, which recently saw it install a self-check zone allowing patients to take certain readings independently which then feeds into their records.

Ms Bullard added: "We try to think outside the box. We take part in quite a lot of research and make our patients aware of studies they can get involved with that might help them.

"We also try to give our patients a little bit more time and don't limit appointments to one problem to prevent them from having to come back unless they have to."

Marilyn Campbell, of the practice's patient participation group, said: "You are really made to feel like a person, rather than a patient. I feel seen, I feel heard, I feel listened to and I feel respected.

"One one occasion I called up at 8am and within half an hour was seeing a practice nurse.

"One thing that really impresses me is that the practice will chase up patients who miss appointments, find out why and make sure they get the help they need."