An Irish pub in Norwich has launched a bottomless brunch as an alternative to big chain offerings.

Pogue Mahon's in Prince of Wales Street will be launching the brunch on June 3, offering bottomless drinks from its new summer cocktail menu.

Aidan Mahon, the pub's owner, said: "Summer is coming and this is something we haven't done before.

Norwich Evening News: Pogue Mahon's has launched a new summer cocktail menuPogue Mahon's has launched a new summer cocktail menu (Image: Aidan Mahon)

"Lots of chains do bottomless brunch and as we're a single pub competing with other big places we want to offer something different for our target audience which is over 25s.

READ MORE: Pub wins award for best cider in region

"People may feel more comfortable going somewhere that doesn't just cater to a younger clientele."

Norwich Evening News: Aidan Mahon, owner of Pogue Mahon'sAidan Mahon, owner of Pogue Mahon's (Image: Brittany Woodman/ Archant)

Cocktails on the summer menu include passion fruit martinis, margaritas and strawberry daiquiris. 

READ MORE: Festival with live music, street food and BBQ announced at city pub

Pub-goers also have the chance to choose from the items on the food menu such as tapas and burgers. 

Norwich Evening News: It will also be launching a new food menuIt will also be launching a new food menu (Image: Aidan Mahon)

The bottomless brunch will launch on Saturday, June 3, and the pub is doing four sittings.

The boozer will be taking bookings on Friday evenings from 4pm until 8pm and Saturday and Sunday will be from 11.30am until 7.30pm.

It will be £30 per person for a two-hour window, including bottomless drinks and a choice of food options.