Activists brought a controversial city street to a standstill as they formed a human roadblock to stop drivers using the pedestrianised road.
For two hours on Saturday lunchtime, protesters from Car Free Norwich invited people to gather in Exchange Street and remind those using the road it was pedestrianised.
Activists told drivers about the potential fine for using the road with those involved saying conversations remained "good-natured" while children played in the blockaded street.
The group left the street after two hours but were replaced by a line of police officers who then stopped traffic from using the road.
The war between pedestrians and drivers in the street has been going on for almost a year, since 66-year-old activist Lucy Hall blocked traffic last year.
Since then the road has seen protests from both those who want the road reopened and those who wish to enforce its pedestrianisation.
Tempers have flared on both sides with a van striking a traffic marshal in November last year and a man hitting a car with his walking stick last month.
Fern Blevins, a mother of two who was taking part in the demonstration, said cars using the street made her worry when walking with her children in the city.
She said: "It made such a change to be able to walk safely with my children as we made our way to the market, without worrying about the risk from illegal motorists.
"It's quite embarrassing that normal people have to make a point like this to get some motorists to obey the law, but it made the street a much nicer, safer and busier place to be, so I'm grateful they did.
READ MORE: Ex-cabbie who runs Exchange Street shop says barriers are 'best thing' for road
"I wish it could always be that way but until it has proper enforcement some entitled drivers will keep using it."
Peter Silburn from Norwich Cycling Campaign, who joined the action in Exchange Street, said rat-running needed to be stopped "once and for all".
He said: "For two hours over lunchtime the street performed its intended function as a pedestrianised zone.
"People could walk in safety without the noise and pollution of motor traffic."
- You can scroll through the history of the Exchange Street controversy in the timeline above
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