Campaigners hoping to stop the closure of a supermarket look to have suffered a swift setback.
More than 100 people living around the Lidl supermarket in Drayton Road, Mile Cross have signed a petition expressing their upset at the decision to close it.
The store is set to close on April 30 with disgruntled locals hoping to reverse the German brand's decision at the 11th hour.
Lidl says the building is "no longer fit for purpose".
But among those rallying support for the doomed store is Debbie Pegg, who has been visiting the store since it opened in 1995.
The Green Party campaigner, with the support of other parties, sent the community's reaction to Lidl bosses to share their concerns.
In response, a Lidl spokesman said they were "sorry to hear you and the community are disappointed" but said the circumstances around the closure were "a business decision that we would be unable to discuss further".
They also assured Mrs Pegg that the comments had been passed on.
Unsatisfied with the response, Mrs Pegg went back to the retailer with the hope of receiving a fuller response from a senior member of Lidl's team.
To which a message was sent on behalf of the chief executive of Lidl's Great Britain branch, Ryan McDonnell, thanking Mrs Pegg for her message and saying: "I am sorry to hear that you are not satisfied with our previous response."
They also pointed Mrs Pegg towards the property section of their website, which lists the company's requirements for its stores.
Lidl opened its first British stores in 1994, with Drayton Road being the oldest in the area.
The brand has another store in Aylsham Road, less than a mile away, and there are also Asda, Aldi and Home Bargains stores within a couple of miles.
However, campaigners believe those without cars or with mobility constraints will be isolated from having a budget-friendly supermarket amid the cost of living crisis.
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